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AIR Bottle for Personal Care Line Reduces Plastic by 50%

New personal care line, MyKirei by Kao, reflects the company’s Kirei, or ‘beautiful,’ Lifestyle Plan, with sustainable packaging that uses two pouches to create a ‘revolutionary’ rigid bottle.

MyKirei three bottles
The MyKirei by Kao line debuted in April, with the first phase offering three products: Nourishing Shampoo, Conditioner, and Hand Wash.

Simple, beautiful, and sustainable, the new MyKirei by Kao personal care line is the embodiment of the Japanese company’s Kirei, or “beautiful,” Lifestyle Plan and the commitments it has set forth in the ESG (Environment, Social, and Governance) plan to make everyday life more beautiful, make thoughtful choices for society, and make the world cleaner. That’s according to MyKirei Director of Marketing Marissa Vallillo, who adds, “MyKirei by Kao is built on the philosophy that caring for self, society, and the world makes life more beautiful. It includes plant-based, biodegradable, vegan-friendly personal care products in a revolutionary eco-friendly package.”

That package is the AIR Bottle, a flexible, yet rigid, “bottle” that comprises an inner flexible pouch surrounded by a transparent, air-filled outer flexible film pouch with an air tube that allows the bottle to stand upright. The inner pouch is Kao’s Raku-raku Eco Pack Refill, which was developed by Kao in 2018 to allow for easier refills (in conjunction with its Smart Holder) and to evacuate all product from the pouch through the use of a pump dispenser. In the AIR Bottle, the inner pouch is separated from the outer pouch so that as product is dispensed, the inner pouch collapses inward, dispensing up to three times more product than more traditional packaging.

The first practical use of Kao’s in-house-engineered Air in Film Bottle technology, the 10.1-oz MyKirei by Kao package is made from a proprietary combination of materials from Fuji Seal that were selected for their various properties, such as water and gas barrier, and puncture resistance.


Read these related articles on sustainable packaging from Packaging World:

PepsiCo Accelerates Plastic Waste Reduction Efforts

Nespresso Coffee Capsule Made from 80% Recycled Content

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