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Our future objective

Packaging World has clearly been a leader in reporting on a key critical issue that all packaging professionals must wrestle with today: sustainable packaging.

Even before we produced the Field Guide to Sustainable Packaging—which has now sold more than 1,500 copies to people in more than 30 countries—we played a key role in convening a 2003 industry meeting whose attending companies went on to become the founding members of what is today known as the Sustainable Packaging Coalition.

For the past two years, we’ve also carried special sustainable packaging sections in February, July, and December. These have included interviews with key thought leaders such as Walmart’s Amy Zettlemoyer-Lazar and P&G’s Tony Burns. Look for this special section in our upcoming December issue, where we’ll talk about what Kraft is doing in the way of sustainable packaging initiatives. And be on the lookout for our February, July, and December sustainable packaging sections next year, too.

While I’m terribly proud of the work we’ve done so far on the sustainable packaging beat, I do believe we’ve outdone ourselves with the Greener Package Awards competition, the coverage of which graces this issue. A total of 51 entries poured into our offices, and they came to us from around the world. For a first-time competition making its debut in a severe recession, I’d say that’s pretty remarkable.

From those 51 entries, our judges selected 10 winners. I hope some of you had a chance to see them on display recently at the Showcase of Packaging Innovations at Pack Expo Las Vegas. I would certainly encourage you to take a good look at them in our coverage in this issue. It begins on page 40.

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