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MULTIVAC US Names Director of Bakery Sales

Integrated packaging solutions provider MULTIVAC Group US announces Robert Koch as the new Director of Sales for its Bakery division, Fritsch Dough Processing.

Bob Koch
Bob Koch

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Bob Koch (pronounced Cook) is no stranger to MULTIVAC US, having begun his career with MULTIVAC in the mid-1970s. During his tenure with the organization, Koch served in many roles including Manager of Sales Administration, National Sales Director – Food, Director of Medical Sales, and general jack of all trades. Following 44 years in the industry, Koch briefly retired in 2020.

Always one for a challenge, Koch recently agreed to leave retirement and re-join his past colleagues to direct the Fritsch side of the MULTIVAC Group US business.

“The organization is confident that his leadership will accelerate revenue growth, build on the current activities of the sales team, and further integrate Fritsch within the MULTIVAC Group of companies,” Brandon White, VP of Sales and Marketing, MULTIVAC Group US.

Koch is married to his wife of 43 years, Bonnie, and enjoys spending time with his three grandchildren in Burlington, MA. From August through January, you will find him wearing his red blazer representing the Kansas City Chiefs as a Kansas City Red Coater volunteering with organizations on a variety of civic/charity events.

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