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Serac’s Cup Division Achieves a Major Milestone

With its Cup Division generating 30 million euros in sales, Serac reached a significant milestone by emerging as the world's top manufacturer of cup packaging machines for food products.

Nova Workshop

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More than 1,000 machines and dosing systems were installed at major customers such as Nestlé, Andros, Danone, Lactalis, etc., Serac is taking the lead in the global market and is targeting 30% growth over 3 years.

The newly-created Cup division,  announced at the end of September at the inauguration of the Nova workshop extension, is the result of the successful integration of two key Serac subsidiaries, Nova and Doselec, each bringing unique expertise and technology in cup filling industry.  Nova, located in France at Courville sur Eure near Chartres, was acquired in 2004, and this summer doubled the surface area of its workshop dedicated to machine production. As for Doselec, based in Falaise, Calvados (Normandy), newly acquired in January of this year, it has enabled Serac to broaden its product range and strengthen its market presence. This division will be headed by Olivier PĂ©ru, who was previously Director of Nova.

This division was created against a backdrop of strong worldwide demand for dairy products and, more generally, for food products in cups, which according to several studies is set to grow by 16% between now and 2026.

Serac's Cup division offers a diversified range of filling machines, covering a variety of food products, and in particular dairy products such as yogurts, cheeses, cream desserts, and fresh or cooked dairy desserts. Three types of filling solutions are offered: the rotary machine, a compact filling/capping solution that can produce up to 12,000 pots/hr. The linear filling machine, which can produce up to 65,000 cups/hr. And last but not least, the dosing unit, a veritable concentration of expertise, designed for integration on fill and seal, f/f/s, and pouch filling machines.


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