See new packaging innovations in one convenient place at PACK EXPO East
Get up to speed on the latest innovations in packaging and processing at PACK EXPO East, March 18 – 20 in Philadelphia. Don’t miss out!

Ball Releases Report on Aluminum Printing Techniques and Their Effect on Consumer Demand

Ball Corp.’s report on Eyeris, its proprietary enhanced printing technology for aluminum cans and impact extruded bottles, details its anticipated appeal with the growing consumer demand for sustainable packaging.

Eyeris Lemon Can Copy

This content was written and submitted by the supplier. It has only been modified to comply with this publication’s space and style.

With over 40,000 FMCG launches monthly across 273+ categories, the competition for shelf placement and consumer attention has intensified.

Unlike traditional printing methods, Ball’s Eyeris® uses advanced printing and imaging processes to deliver high-resolution, photo-realistic images directly onto the aluminum packaging surface. This HD imagery spans 360 degrees around the can or bottle, offering not only unparalleled detail and color accuracy to visually showcase ingredients and fragrances within the product, but also offers brands a unique platform to tell their story while creating a strong emotional connection with consumers.

Eyeris has the potential to better replicate customer graphics and imagery when developing files for print, ensuring the final product achieves higher detail and quality. Available in up to nine colors, Eyeris caters to all dimensions and forms within Ball’s portfolio of aluminum cans and impact extruded bottles for beverages, household items, and personal care products.

“Consumers are increasingly demanding sustainable packaging solutions for household and personal care products. Our new report explores how Eyeris enables brands to stand out with vivid imagery, while also aligning with the sustainability attributes of aluminum – which is safe, lightweight and infinitely recyclable regardless of shape, color or format,” said Victoria Marletta, Commercial Vice President, Aerosol Packaging at Ball Corp. “Eyeris® provides a significant step forward in packaging design technology. We’re excited to partner with our customers to provide this innovative and versatile  solution for brands to communicate with their customers.”

To access the full report, click here.

Fill out the form below to request more information about Ball Releases Report on Aluminum Printing Techniques and Their Effect on Consumer Demand
Discover Our Content Hub
Access Packaging World's free educational content library!
Read More
Discover Our Content Hub
Discover innovations from 400+ packaging & processing suppliers.
The largest PACK EXPO East in history is March 18-20 in Philadelphia! In one convenient location, you’ll discover new technology from top suppliers, get quality problem-solving time with experts and learn the latest trends in free educational sessions.
Read More
Discover innovations from 400+ packaging & processing suppliers.