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Ball Releases Report on Aluminum Printing Techniques and Their Effect on Consumer Demand

Ball Corp.’s report on Eyeris, its proprietary enhanced printing technology for aluminum cans and impact extruded bottles, details its anticipated appeal with the growing consumer demand for sustainable packaging.

With over 40,000 FMCG launches monthly across 273+ categories, the competition for shelf placement and consumer attention has intensified.

Unlike traditional printing methods, Ball’s Eyeris® uses advanced printing and imaging processes to deliver high-resolution, photo-realistic images directly onto the aluminum packaging surface. This HD imagery spans 360 degrees around the can or bottle, offering not only unparalleled detail and color accuracy to visually showcase ingredients and fragrances within the product, but also offers brands a unique platform to tell their story while creating a strong emotional connection with consumers.

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