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The launch of packaging supplier brand Morro comes as a survey of 2,000 UK adults showed more than half (54%) see plastic as a “material of the past”. Some 76% of respondents prefer their products “to come in natural, plastic free packaging that can be composted at home or taken by the council alongside food waste”.
Morro plant-based materials meet this demand, by providing exceptional, high-strength performance, while being biodegradable in the natural environment.
The technology is completely plastic-free, and the material is not chemically modified, ensuring it is able to break down with food waste and even in the sea or soil if it accidentally ends up there.
Morro materials are completely natural, and can be edible and soluble, meaning they can be used in applications where the whole product—packaging and all—is either cooked or eaten together.
Additionally, Morro materials have the capacity to perform in ways that plastic never could, by “micro-packaging” vitamins and nutrients within liquids to protect them from UV-rays, pasteurization and changes in pH balance.
Designed to add value to brands, the Morro marque aims to be a gold standard in sustainability, inspiring consumer confidence in the products that carry it.
Pete Hutton, Executive Chair at Xampla, said: “The polling data shows that the public is already ahead of the industry in seeing that plastic’s days are numbered.
“With the public ever more acutely aware of the dangers of plastic pollution and carbon cost of producing it, consumers are ready for an innovative and practical alternative.
“Morro will enable brands to make an easy switch away from single-use plastics, and our breakthrough material can do things plastic never could.”