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The Association of Plastic Recyclers (APR) granted Responsible Innovation Recognition to Magnomer Inc. for its Magmark SS magnetizable coatings applied to PET-G shrink films for labeling of PET containers. The APR recognition, based on a high-volume commercial scale recyclability test for shrink sleeves, demonstrates that Magnomer’s magnetizable coatings technology is expected to be compatible with the sortation and reclaiming steps commonly used for the recycling of PET containers.
The APR evaluation demonstrates that Magmark SS when applied to PET-G shrink sleeve labels allows for effective removal from PET flake and thus solves a chronic issue for the shrink sleeve industry. The coatings do not interfere with automated NIR sorting of PET bottles and permits the use of caustic-resistant inks on PET-G label films.
Magnomer’s magnetizable inks are a new approach to imparting sortability to plastic packaging, The drop-in ink technology resolves plastic sorting and recycling challenges and has been commercially launched in partnership with leading consumer brands, label suppliers, and recyclers. Magnomer obtained the APR recognition in conjunction with several partner companies including a leading beverage maker and shrink sleeve supplier. Other partners included Evergreen Recycling and Indorama Ventures.
“We’re thrilled to receive this APR recognition for our new and innovative approach to enhancing recyclability for plastics packaging,” said Ravish Majithia, Magnomer’s Co-Founder and CEO. “Our printable magnetizable inks are a design tool which allows consumer brands and manufacturers to enable better packaging recyclability without changes to manufacturing.”
The separation of labels using magnets not only serves the all-important purpose of contamination reduction, but also represents an opportunity to recycle the label itself, according to Greg Johnson, Chief Operating Officer at Evergreen Recycling.
“Such innovations which make use of existing equipment to further improve rPET quality are commendable and should be welcomed in the PET recycling industry,” said Byron Geiger, Head of Operations at Indorama Ventures Sustainable Solutions.