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BW Packaging is still committed to delivering high-performance packaging systems and backing them with a lifetime of customer support. Shortening its name is just one of many ways it is simplifying its customers’ experience.
Carol O/Neil, president of BW Packaging explains the reasoning for this rebrand and shares some of its aspirations for the future.
“In 2018, we adopted the BW Packaging Systems name to convey that, by collaborating and applying our broad expertise, we could solve our customers’ challenges more efficiently and optimize their packaging processes more effectively. The leadership team of the newly formed BW Packaging Systems established a shared vision of the type of partner we were committed to being for our customer, and for the competence that we would consistently deliver not only in individual machines but in complete, integrated lines.
By 2020, BW Packaging Systems had been recognized as a top 10 packaging equipment manufacturing company, based on our innovations, technology, and product lines. Though our initial goal was achieved, our work was not done. We knew we needed to continue investing in our people and innovation to continue to be the first call our customers make when they have a need. We could not rest on our laurels but instead needed to develop broader and deeper capabilities…in things like digital innovation, additive manufacturing, sustainability, and aftermarket excellence as well as new product development.”