Discover your next big idea at PACK EXPO Las Vegas this September
Experience a breakthrough in packaging & processing and transform your business with solutions from 2,300 suppliers spanning all industries.
REGISTER NOW & SAVE

Camel 'keg' at 7-Eleven

In February, R.J. Reynolds began selling at 7-Eleven stores nationwide 40- and 60-count Camel and Camel Lights in the 'Camel Keg': a steel tin with a snap-fit lid and bright graphics.

Pw 18791 S Pw 0800 070

Cigarettes in a keg? Why not, says R.J. Reynolds of Winston-Salem, NC. In February, the firm began selling both 40- and 60-count Camel and Camel Lights in the “Camel Keg:” a steel tin with a snap-fit lid and bright graphics printed offset in seven colors. So far the packages are available only at 7-Eleven stores nationwide. “The idea is to [have the package] break through the clutter,” says Reynolds spokesperson Ellen Matthews.

The Swiss firm of Hoffman Packaging Solutions, represented in North America by Independent Can (Belcamp, MD), supplies the two-piece Clic-Clac® can. Reynolds fills the cans in its Whitaker Park plant in Winston-Salem. It uses automated equipment developed in-house, including an overwrapper that wraps filled cans in clear film.

The steel lid snaps shut over the can finish. That makes the package reclosable, and, says Matthews, helps keep the smokes fresh.

Matthews doesn’t say what the can costs Reynolds. And because local, state and federal taxes cause cigarette pricing to vary considerably from one region to another, she declines to specify a suggested retail price. A 40-count can purchased in a 7-Eleven store in the Chicago suburbs cost $8.89.

Will Reynolds broaden distribution? Matthews says the firm is waiting to see how it fares in the 7-Eleven stores before making that decision.

Videos from Independent Can Co.
List: Digitalization Companies From PACK EXPO
Looking for CPG-focused digital transformation solutions? Download our editor-curated list from PACK EXPO featuring top companies offering warehouse management, ERP, digital twin, and MES software with supply chain visibility and analytics capabilities—all tailored specifically for CPG operations.
Download Now
List: Digitalization Companies From PACK EXPO
2024 PACK EXPO Innovations Reports
Exclusive access: Packaging World editor-curated reports revealing PACK EXPO's most groundbreaking technologies across food, healthcare, and machinery sectors. Each report features truly innovative solutions selected from hundreds of exhibitors by our expert team. Transform your operations with just one click.
Access Now
2024 PACK EXPO Innovations Reports