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Multipacking Optimized

Top quality natural mineral water and an exclusive bottle design are the trademarks of the Badoit brand, and now their multipacks are also consistently first class.

Film unwind on the new stretch wrapping system at Badoit.
Film unwind on the new stretch wrapping system at Badoit.

Danone group’s Badoit brand of carbonated natural spring water, obtained from natural sources at Saint-Galmier just southwest of the French city of Lyon, has always been positioned as a product that is best in class. So it’s no surprise the brand’s managers view the appearance of both primary and secondary packaging as absolutely critical. Etienne Marie, Plant Manager at Badoit, sums it up this way.

“Our customers make the highest demands of our products—and not just regarding our water. The perfect quality of the packaging also plays a decisive role.”

A few years back Badoit management recognized that there was room for improvement in the appearance of its multipacks, which often had creases in the shrink film that resulted in distorted graphics. Also less than optimal was that sometimes the multipacks of PET bottles weren’t stable enough to withstand the rigors of distribution.

In some ways it was simply a matter of outmoded packaging machines that were no longer state-of-the-art in terms of efficiency, sustainability, and technology in general.  But regardless of the cause, management decided that it was time for a change. Says Marie, “We were no longer able or prepared to accept these compromises in packaging quality and machine efficiency.”

Parent company Danone was all in favor of initiating a search for improved multipacking technology. It launched a competition between its individual brands and their production plants, who then turned to their respective suppliers, among them KHS. “Danone Waters wanted a packaging machine that, thanks to significant further developments in the shrink tunnel segment in particular, considerably improves the standard of the shrink film processing available to date,” says Christopher Stuhlmann, Head of the Line Product Division at KHS.

Following intensive talks on the new specifications to be adhered to and the first promising tests, KHS was ultimately awarded the contract for the project. Needless to say, a key driver behind the development was the wish to eliminate distortion of lettering and logo.

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New e-book on Flexible Packaging