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Automatic case packing for Peeps

A move from RSCs to retail-ready packaging for its Peeps candy prompts Just Born to replace its manual secondary packaging process with fully automatic equipment.

A 10-pack of Peeps
A 10-pack of Peeps

As essential for an Easter basket as chocolate bunnies and jelly beans, marshmallow Peeps candy are a springtime staple. But they’re not just for Easter. Over the years, the Peeps line has expanded from the solitary yellow chick variety to a range of colors and shapes for virtually every holiday. For example, for Christmas, there’s a large, white marshmallow snowman, for Valentine’s Day, a milk chocolate-covered raspberry heart, and for Halloween, there’s an orange marshmallow pumpkin Peep.

To craft and package all these festive, sugar-covered treats, brand owner Just Born operates a half-million square-foot manufacturing plant in Bethlehem, PA. The facility opened in 1932 and since then has undergone significant expansion to accommodate the growing Peeps line as well as the company’s Mike and Ike and Hot Tamales jelly bean-type products.

In mid-2013, Just Born wanted to make a switch from RSC cases to retail-ready packaging on one of its four Peeps packaging lines. Explains Just Born Vice President of Operations Rob Sweatman, the company was interested in moving to RRP to make it easier for retail store personnel to stock the product and for better on-shelf presentation. But Just Born’s existing packaging process of manual case erecting, packing, and palletizing could not accommodate the wraparound case format.

To allow for automatic packing of the RRP, The Aagard Group, LLC furnished the line with secondary packaging equipment in spring 2014 that keeps Peeps rolling off the line, while reducing labor and providing package flexibility and ease of changeover.

Flexibility required

As Sweatman relates, while the main driver for the installation of the new secondary packaging equipment was the move to RRP, the benefits of the new process went far beyond a new case format. “What we got was a system that provides surge protection with an accumulator, and automatic case packing and palletizing,” he says. “The machinery also resulted in a cost savings from reduced labor requirements and a reduced risk from liability related to manual operations.”

The line on which the new machinery was installed produces and packs Peeps chicks. Before the switch to automatic packaging, from six to 10 operators hand-packed flow-wrapped packages of Peeps into manually erected, top-load RSC cases, with 36 packages of Peeps per case. In this process, primary packages were laid flat in the case.

With the new equipment, three different flow-wrapped pack formats are run on the line: five-, 10-, and 15-ct trays, with each row of five Peeps stuck together in the pack. The primary packages are loaded horizontally into a wraparound case, holding 18, 24, or 36 packs. The RRP has a perforated area that is removed by retail store personnel before shelf stocking.

New e-book on Multipacking and Case Packing
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New e-book on Multipacking and Case Packing
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