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'Cordial' robots hit savings sweet spot (sidebar)

Robotic advantages

The robot benefits have been as follows:

Labor shortage addressed. Vice president of operations Judd Marlatt says the tight labor market in the region at the time (just 3% unemployment) made it very difficult to staff off-shift hours, especially when a third shift was added. “We couldn’t run the lines efficiently some days,” he says.

Brand protection maintained. Labor constraints were compounded by the fact that sales volumes—and production pressures—were increasing. Product shortages at stores were a growing possibility, “and we needed to protect the brand,” Marlatt says.

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