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Section: Design > Package Design
Package Design
Top 10 of 2023 – No. 4: Soda Brand Redesigns Reflect a Cultural Shift
In the pantheon of big brands that have made indelible visual imprints on the national consciousness, Coke and Pepsi have to rank at or near the top. Evolution of their look and design both anticipates and reflects larger cultural changes.
December 30, 2023
Pepsi 2023 Pr Today Tomorrow 644c3af36f743
Package Design
Top 10 of 2023 – No. 7: Four Packaging Design Trends that Permeated the Year
Here are some of the approaches that packaging designers took in 2023 to better connect with their target audience via packaging.
December 27, 2023
Ecstatic Colors By Ben To 63d94d1d2d5db
Materials & Containers
Top 10 of 2023 – No. 8: Refill-at-home Packaging Taking Off Across All Categories
2023 may have bene the year of the at-home refill solutions. From D2C startups, reusable/refillable packaging has found its way into retail, in markets that include household cleaning, personal and oral care, lawn care, and luxury brands, to name a few.
December 26, 2023
Blueland 63c1eab0c53fd
Package Design
Refillable Package for Skincare Driven by Consumer Preferences
Junoco engineers a refillable/reusable packaging system with interchangeable refill pods for its skincare products to address its consumers’ requests for refillable packaging.
December 22, 2023
Junoco reusable packaging 1
Package Design
New Paper Carton with Venting Keeps Fried Chicken Crispy
To improve upon the crispiness and flavor of its grab-and-go Fried Chicken for Kroger, Home Chef revamps its recipe and develops a new paper package with venting.
December 20, 2023
The new packaging for Home Chef’s Fried Chicken consists of a paper gable box with handles that features venting holes that allow condensation to escape the packaging and a window through which consumers can see the product.
Package Design
Deli Cracker Debuts New Look Alongside Updated Recipe
La Panzanella’s new Croccantini cracker package redesign showcases the product inside and emphasizes its latest recipe update.
December 19, 2023
La Panzanella's new Croccantini cracker package design features simplified graphics to showcase the product inside.
Package Design
Sleigh The Competition With Your Holiday Branding
Three tips on how to connect with your consumers during the holidays by creating festive, must-have seasonal packaging designs.
December 14, 2023
When it comes to holiday branding, Starbucks leads the way, with the annual unveiling of the latest red holiday cup design.
PACK EXPO
Thermoformed Tool Enhances Performance for Screen Protector Kit
A redesign by Plastic Ingenuity of OtterBox’s screen protector installation tool increases consumer ease of use and accuracy of installation, reduces costs, and significantly improves material sustainability.
December 8, 2023
The new tool holds the glass screen protector and is adhered to a sleeve that is packaged in an outer carton.
Package Design
Recognizing Packaging’s Positives in Sustainability, Equity, and Inclusion
Packaging has been under significant scrutiny for some time, absorbing a lot of negative press about what needs to be fixed—namely eliminating packaging as waste.
November 22, 2023
Ptis Product Formula Resample
Package Design
D2C Home Care Kit Diagnoses, Ease Upper Respiratory Conditions
Sniffles allows consumers to diagnose and treat cough, the common cold, flu, RSV, COVID, and other upper respiratory conditions from the comfort of home, or on the go.
November 21, 2023
Sniffles is designed for ease-of-use and includes a smart deep link QR code—sending users directly to an app vs. a website—that includes a discounted telehealth experience to encourage patient adherence.
Package Design
PTIS
November 18, 2023
Supplier News
Sutherland Packaging Hires Jake Sutherland as Chief Innovation Officer
Sutherland Packaging
Sutherland will be primarily responsible for stewarding a culture of innovation and accelerating growth, while aligning with longer-term business objectives.
November 14, 2023
Jake Sutherland Headshot
Package Design
Live from AIPIA: McDonald’s's Reusable Foodservice Packaging a Lesson in RFID Integration
The integration of RFID technology in reusable packaging leads to improved inventory management, legal compliance in France, and waste reduction for a food service industry giant.
November 14, 2023
Inge Fleuren, Global RFID Product Solutions Manager Checkpoint Systems (left), and Julien Thibult, RFID Sales Director Checkpoint Systems France.
Package Design
Live at AIPIA: Unilever's Persil Adds Accessibility Via On-Pack QR
The packaging industry is adopting enhanced QR codes to improve accessibility for visually impaired consumers, ensuring information is available through simple, scalable solutions.
November 14, 2023
Unilever's on-shelf inclusivity solution allows smartphones to read on-pack QRs at a distance.
Package Design
Cocofloss Strives for Sustainable Smiles
Aiming for oral and planetary health, floss is composed of recycled water bottles while their partners deliver vibrant, paper-based secondary packaging.
November 14, 2023
Summer Sets 02 Hr
Package Design
Moquin Press
November 10, 2023
Sustainable Packaging
Boosting Brand Sustainability by Improving Logistics and Shipping Footprint
Learn ways to improve your logistics and shipping footprint that includes exploring alternate transportation options, sourcing locally, and designing your package for optimal logistics.
November 9, 2023
Maxresdefault 654d00b0aff01
Sustainable Packaging
Navigating the Future of Recycling: The Role of Dynamic Labels
Dynamic labels and QR codes on packaging are enhancing consumer understanding of recycling practices and adapting to local regulations, as industry leaders collaborate to refine these tools.
November 8, 2023
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