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Labels
Savvy marketers are leaning on value-added labels
Market niches are becoming more defined, with shorter production runs. With a shift in thinking, brands can improve âpickup powerâ via an under-leveraged portion of the packageâthe label.
November 28, 2010
Beverage
New malt beverage receives distinctive triple label
In July 2006, FEMSA Cerveza, Mexico City, Mexico, introduced âSoul Citric,â a flavored malt beverage (FMB) with citric extracts, through its âOXXOâ convenience store chain. Following that successful launch, the product was rolled into large supermarket chains throughout Mexico in January 2007.
August 16, 2007
Closures
A-B company's beverage 'a-Peels' to women
Anheuser-Busch continues to launch innovative beverages into the retail market. This spring, its Peels Beverage Co. introduced Peels, a juice-based beverage with alcohol thatâs targeted to women.
August 31, 2006
Closures
Jekyll & Hyde glass bottles dazzle on-premise market
Unlike its namesake duo, complementary glass bottles for two-part Jekyll & Hyde distilled beverages has produced nothing but good results in the on-premise outlets that have been test-marketing the product since last December.
June 30, 2006
Recycling
Confirming credibility--beyond the package
Itâs said that buying decisions are made at retailerâs shelves and that packaging is the ultimate influencer.
August 31, 2005
Flexibles
Beer bottles get glow-in-dark label glam
Global brewer SABMiller plc is using glow-in-the-dark, pressure-sensitive clear film labels from Spear for a special promotion of Miller Genuine Draft (MGD) beers.
August 31, 2005
Flexibles
Bud Light goes to no-label look
Bud Light 12-oz glass bottles get a fresh look this summer as glue-applied paper labels give way to clear film labels and the no-label look.
June 30, 2004
Beverage
Glass that shines
A 750-mL bottle for Ciclon Tequila Spiked Rum from the Bacardi Rum Co. is the Overall Packaging Category winner in the Glass Packaging Instituteâs 2003 Clear Choice Awards.
November 30, 2003
Coding, Printing & Labeling
Polar Ice earns design award
The Glass Packaging Institute honored Corby Distilleries, Toronto, Ontario, Canada, with the 2002 Packaging Design Clear Choice award for Corbyâs Polar Ice vodka brand.
July 31, 2002
Closures
Wine's single-serve PET bottle serves new venues
In late April 2002, Canandaigua Wine introduced nationwide 375-ml PET bottles of Arbor Mist wine in four fruit flavors.
May 31, 2002
Beverage
Juiced-up graphics
In a dramatic departure from its old packaging, Snappleâs Mistic Drinks unveiled a new, more contemporary-looking bottle in the marketplace earlier this year.
July 31, 2001
Closures
Love Bus Brew tours the West
South Beach Beverage Company, Norwalk, CT, is rolling out the new SoBe Love Bus Brew June 1 to the West Coast. The chocolate drink comes in a lizard-embossed 16-oz glass bottle, decorated with a colorful 2-mil polypropylene label and a 50-micron polyvinyl chloride neck sleeve.
May 31, 2001
Coding, Printing & Labeling
Miller time is now clearer
Clear, pressure-sensitive labels are decorating Miller Genuine Draft (MGD) and Genuine Draft Light (MGD Light) 12-oz long-neck bottles for Millerâs national on-premise summer and fall â01 music promotions. Paper labels are also being replaced by the no-label-look for national retail distribution of the two brands. Last year, Miller tested 11 core markets with the clear labels and âsignificant volume increases were realized by both brands,â says Ron Acosta, public relations manager for MGD.
April 30, 2001
Coding, Printing & Labeling
SoBe goes plastic for sport drinks
âWith this package, weâre marrying functionality of the package with sports nutrition in the product,â says Bill Meissner, director of brand development for South Beach Beverage, Norwalk, CT.
March 31, 2001
Coding, Printing & Labeling
Decorating, market goals make glass winners
Clear Choice winners for 2000 reinforce the premium image of glass containers. Winners also employ costly decorating, including applied ceramic labeling and heat-transfer labels.
February 28, 2001
Flexibles
Smirnoff Ice refreshes
Already a success in the United Kingdom, Smirnoff Ice from Guinness Bass Import and United Distillers & Vintners, Stamford, CT, began rolling out in February in the United States and Canada. Called an âalco-pop,â the five-percent-proof citrus-flavored malt beverage comes in a 12-oz glass bottle with decorating reminiscent of bottles for Smirnoffâs vodka. The product is being offered exclusively for on-premise consumption in bars, restaurants, pubs and clubs.
February 28, 2001
Coding, Printing & Labeling
Spear Label: Rotary labeling system
Spear Label
Model 1280 rotary labeling system, designed for the high-speed application of clear-film p-s labels, is a collaborative effort between Spear (Mason, OH) and Kosme Labeling Machine (Roverbella, Italy).
November 30, 2000
Coding, Printing & Labeling
Triarc goes triangular
White Plains, NY-based Triarc Beverage Corp. has introduced MisticÂŽ Zoticsâ˘, a line of exotically flavored, all-natural drinks packaged in distinctive three-sided bottles.
October 31, 2000
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