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Redesign brings recognition

The new look of Fleischmann's® Margarine clearly has some marketing appeal. Less apparent is how the Parsip-pany, NJ-based Fleischmann Co.'s switch to Scotch-ban FC-807 from 3M (St.

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Paul, MN) eliminated an aluminum foil layer and over 45 tons of packaging. The package won the silver award in the paperboard category at the 1995 Scotchban Innovation Awards, recently held in Minneapolis. "The box's combined source reduction and enhanced graphics were impressive," said one judge. Reynolds Metals (Richmond, VA) supplies the 12 pt SBS, coated with FC-807 on back. It's gravure-printed in five colors. The Fleisch- mann's package, like the other Scotchban award winners, was selected for its benefits to the environment and its innovative approach to packaging.

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