Tanu Grewal, Chief Cleaning Officer at brand owner AlEn USA, a manufacturer of emerging cleaning brands Pinalen, Cloralen, and Ensueno Laundry, approached Packaging World with an interesting perspective on a simple packaging decision that can offset economic pressure for brands. It might seem counterintuitive with consumer fears of so-called “shrinkflation,” but concentrated product in smaller packs can present greater value instead of lesser, while checking a lot of boxes for both consumers and brands. We asked her to explain.
Packaging World:
