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Hello Brew Co. Zombie Cans, Moro Olive Oil in Recyclable rPET Eco Bottle, NOBL WATR Recyclable Water Cartons

See a few examples of recyclable packaging innovations by Hello Brew Co., Moro, and NOBL WATR from ThePackHub’s Innovation Zone.

Hello Brew Co. has launched its first canned beer by using upcycled 'zombie cans' from Canimal.
Hello Brew Co. has launched its first canned beer by using upcycled 'zombie cans' from Canimal.
ThePackHub

There have been numerous instances of mono-material developments and other measures aimed at boosting recycling rates as of late. The advent of Packaging Taxes, influencing packaging recycling, is also on the horizon. The U.K. has already set this in motion in April 2022, implementing a tax on plastic packaging with less than 30% recycled content. These activities inevitably drive the demand for packaging reduction efforts.

Learn more about ThePackHub's Innovation Zone here.

Hello Brew Co. has launched its first canned beer by using upcycled 'zombie cans' from Canimal.Hello Brew Co. has launched its first canned beer by using upcycled 'zombie cans' from Canimal.ThePackHubHello Brew Co. Uses ‘Zombie Cans’ for Its First Canned Beer Release

Small Colorado-based brewery Hello Brew Co. has found a way of launching its first canned beer release by using ‘zombie cans’. Canimal, also based in Colorado, is the supplier of these special cans. These already-printed cans are an over-purchase, over-run, or misprint that would otherwise end up in the recycling stream. Using a patent-pending process, the cans are sprayed with a food-safe, water-based varnish the company refers to as “zombie juice,” which makes re-use possible. During the process, the top of the can is sealed to keep the varnish on the exterior only. Canimal says that environmentally, the creation of zombie cans, versus the creation of new cans through recycling and remanufacturing, saves on water and creates less CO2. Canimal was able to provide Hello Brew Co with the small quantities it needs, at roughly 25% less per can than purchasing new empties.

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