Discover your next big idea at PACK EXPO Las Vegas this September
Experience a breakthrough in packaging & processing and transform your business with solutions from 2,300 suppliers spanning all industries.
REGISTER NOW & SAVE

Pioneer in the use of PET PCR for dog and cat food packaging in Brazil

By incorporating Terphane films in the manufacturing of their packaging, Adimax —one of the largest petfood manufacturers in Brazil— integrates a minimum of 30% of post-consumer recycled PET, prioritizing high-barrier properties and food safety.

Pet food post-consumer recycled content
These films include a minimum of 30% rPET, as warranted by the “Recycled Content” seal granted by the international certification body SCS Global Services.
Photo courtesy of Terphane.

During the initial months of the pandemic, thousands of Brazilian households moved to fill the void left by social isolation by acquiring pets, a phenomenon that also highlights that Brazil is one of the largest markets worldwide for pet products, only behind the United States and China.

This increment is also confirmed by a recent study by Euromonitor International which shows an 87% sales increase for pet accessories and foods in the last five years, a figure that the intelligence agency is sure will hold steady all the way through 2026.

In a market with such a high growth potential, differentiation has become a key factor for the competitiveness of companies that tend to the demand for pet food, especially driving products and packaging that stand out for their sustainability, functionality, and food safety guarantees.

Pet food post-consumer recycled contentThese films include a minimum of 30% rPET, as warranted by the “Recycled Content” seal granted by the international certification body SCS Global Services.Photo courtesy of Terphane.

Animal and environmental wellbeing

An opportunity to generate aggregate value for the pet care products sector, while at the same time responding to environmental demands of pet owners, was materialized recently in Brazil for Adimax, one of the largest dog and cat food processors of this South American country. Established in 2002 with the mission to promote domestic animal wellbeing through high-quality foods, this manufacturer has also pioneered the development of environment-friendly solutions in Brazil.

As part of its product portfolio, this brand has a line called Fórmula Natural. Developed by veterinarians, it employs advanced nutrition concepts for dogs and cats, striving for differentiation by incorporating into their food production fresh meats and specific sources of carbohydrates, fiber, vitamins and minerals, including fruits and vegetables.  

It was precisely for this line that the company developed and rolled out flexible packaging produced with Ecophane films, manufactured in Brazil by Terphane. These films include a minimum of 30% rPET, as warranted by the “Recycled Content” seal granted by the international certification body SCS Global Services, becoming the only rPET material certified for direct food contact by Anvisa, the National Agency for Sanitary Vigilance.

Leonardo Dalmagro, Packaging Development manager from Adimax,Leonardo Dalmagro, Packaging Development manager from Adimax, one of the biggest processors of petfood in Brazil.Photo courtesy of Adimax.

Terphane devoted its full attention and capacity to the development of the films, facing the challenge of keeping barrier properties intact. “It took us nearly two years to develop these films and, although our resins were already approved for direct contact with foods, our idea was to add recyclable content to the inner layers so we could expand a whole line of products in which film functionality remained practically unaltered,” highlighted to Mundo PMMI André Gani, Sales and Marketing director for Terphane.

Break out of the ordinary: see what’s new in packaging & processing!
At PACK EXPO Las Vegas, you’ll see machinery in action and new tech from 2,300 suppliers, collaborate with experts and explore transformative solutions. Join us this September to experience a breakthrough in packaging and processing.
REGISTER NOW AND SAVE
Break out of the ordinary: see what’s new in packaging & processing!
Annual Outlook Report: Workforce
Hiring remains a major challenge in packaging, with 78% struggling to fill unskilled roles and 84% lacking experienced workers. As automation grows, companies must rethink hiring and training. Download the full report for key insights.
Download Now
Annual Outlook Report: Workforce