Once a symbol of counter culture, tattoos are quickly becoming part of mainstream culture with more than a third of Americans between the ages of 18 and 25 having at least one tattoo. The normalization of tattoos over the last decade stems mainly from more exposure to tattoos through social media and popular culture from musicians to sports stars, as well as the strong individualism of the Millennial and Gen Z generations.
“This change is also evident in the requests and choices of tattoo clients. People want art that represents them and their beliefs about life and the world. Nature-oriented botanical tattoos have increased heavily in popularity. It makes perfect sense that tattoo enthusiasts also want products that support their values,” says Hamburg-based tattoo artist Mik Rahner.
