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SC Johnson, Plastic Bank Focus on Collection, Fighting Poverty

SC Johnson launches ocean plastic bottles for Mr Muscle and Windex brands using ocean plastics collected by Plastic Bank through a three-year partnership.

In the U.S. and Canada, the three Windex formulas in the Social Plastic bottle are sold in a number of retailers, such as Target and Walmart, as well as on Amazon.
In the U.S. and Canada, the three Windex formulas in the Social Plastic bottle are sold in a number of retailers, such as Target and Walmart, as well as on Amazon.

In June 2020, SC Johnson rolled out a 100% recycled ocean-bound plastic trigger bottle for its Mr Muscle Platinum Window & Glass Cleaner in the U.K. and Ireland. The package joins another ocean plastic bottle from the company: the Windex trigger bottle for its Original, Vinegar, and Ammonia Free formulas.

The new product offerings are part of the company’s global partnership with social enterprise Plastic Bank, forged the previous fall, to reduce the amount of waste entering the ocean, while also helping alleviate poverty in developing countries. The partnership is also a major part of its plan to triple the amount of PCR plastic content in its packaging by 2025. Under the partnership’s three-year agreement, the goal is to collect 30,000 metric tons of ocean-bound plastic, the equivalent of stopping approximately 1.5 billion plastic bottles from entering the ocean—a target that an SC Johnson spokesperson says they are on track to meet.


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“Under the new three-year agreement, we will reach a total of more than 500 collection centers and points across several countries, including Indonesia, the Philippines, Thailand, and Vietnam—four of the five countries that contribute the most to ocean plastic—as well as Brazil,” the spokesperson shares.

In June 2020, SC Johnson rolled out a 100% recycled ocean-bound plastic trigger bottle for its Mr Muscle Platinum Window & Glass Cleaner in the U.K. and Ireland.In June 2020, SC Johnson rolled out a 100% recycled ocean-bound plastic trigger bottle for its Mr Muscle Platinum Window & Glass Cleaner in the U.K. and Ireland.An interesting twist to the initiative is Plastic Bank’s use of Blockchain technology to help plastic waste collectors earn a stable income. The Social Plastic ecosystem invites residents in the world’s poorest regions to collect and exchange plastic for digital tokens. Through blockchain, they can use the tokens in exchange for access to necessities, healthcare coverage, school tuition, local currency, and more, reducing the risk of loss or theft.

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