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Ice Age-Era Water Taps Mother Nature for Product, Packaging

Finnish natural mineral water Vellamo combines glass packaging with a transparent, wood-based polypropylene label to complement its brand story and sustainability goals.

Ice Age Water Ltd. of Heinola, Finland, sells its unique natural mineral water sourced from the last Ice Age under the Vellamo brand. With the product awash in sustainability—the 10,000-year-old glacier water adheres to the strict standards required for an official seal of approval, is bottled at the source, and contains no environmental pollution or added minerals or sweeteners—Ice Age Water wanted nothing less for its packaging.

“Vellamo is one of Mother Nature’s perfect creations,” says Ice Age Water CEO Petteri Ahonen. “We have taken great measures to ensure our unique taste, purity, and sustainability for the health of our customers and planet by achieving a carbon-neutral footprint across production, packaging, and logistics.”

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