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Reusable Egg Carton in Pilot

Humane egg brand Pete and Gerry’s Organics offers durable PP egg cartons that consumers can fill with loose eggs in a pilot for a reusable packaging scheme.

Reusable egg carton display
Cartons are stacked in a branded, standalone corrugated POS display positioned near the cooler.

The leading Certified Humane egg brand in America and a Certified B Corporation, Pete and Gerry’s Organics LLC of Monroe, NH, has built its business on the humane treatment of animals, sustainable farming practices, and the restoration of the small family farm to the American landscape. These beliefs also extend to its packaging, where for years it has thought outside the (traditional) carton, opting since 2012 to use rPET rather than expanded polystyrene or molded pulp for its packaging.

Now the brand, which supports 130 family farms that supply its organic, free-range eggs, is following in the footsteps of initiatives such as the Loop returnable packaging platform (see related article from Packaging World magazine, “Global CPGs Embrace Transformative Loop Circular Shopping Platform”) to pilot reusable egg cartons. “Our environmental stewardship is very important to us, so while we’re confident the rPET packaging we currently use is the best available option on the market, we still want to challenge ourselves to continually improve on the practices we have in place,” says Pete and Gerry’s Organic Eggs CEO Jesse Laflamme, a third-generation farmer and grandson of company founder Les Ward. “We know reusing is better than recycling, and we’ve seen the popularity of things like reusable bags, so we thought, why not egg cartons?”

In December 2019, Pete and Gerry’s began a pilot of its reusable egg-carton concept at the Hanover Co-Op Food stores in New Hampshire and Vermont. Through the program, consumers buy a reusable, recyclable egg carton made from recycled-content polypropylene and fill it with eggs from a display of loose product located in the store’s refrigerated cooler.

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