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Coca-Cola's Simply Orange more sustainable, still structurally sound

New 89-oz juice bottle with integral handle switches from PETG to new PET formulation, goes from resin code PETE 7 to code PETE 1.

The integral handle bottle went from resin code PETE 7 to code PETE 1.
The integral handle bottle went from resin code PETE 7 to code PETE 1.

The Coca-Cola Co. finished a three-year project with plastic producer Indorama Ventures and converter CKS Packaging to create a new recyclable bottle for its Simply brand juices. The 89-oz bottle with integral handle, named Diamond Award Finalist, uses Indorama’s Polyclear EBM PET 5507 resin. It’s molded using extrusion blow-molding equipment from Bekum. The resin’s high melt-strength and slow crystallization allow it to be processed on existing extrusion blow-molding equipment.

“In support of our World Without Waste initiative, we are working to build better packaging that is 100 percent recyclable and includes more renewable and recyclable material,” says Jordan Mattison, Senior Engineer, Packaging Innovation, Coca-Cola North America. “The commercialization of this material innovation allows for the recycling of the 89-oz Simply package with the Resin code#1 PET stream and aligns with our sustainability goals. The conversion of the 89oz Simply package to a recyclable material was only possible through close collaboration and a shared commitment to sustainability with our resin supplier Indorama Ventures, our converter CKS Packaging and our equipment OEM Bekum.”

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