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Stonyfield tests package-less froyo

Gary Hirshberg, co-founder and Chairman of organic yogurt company Stonyfield Farms says he has dreamed for years of creating a product where “after you eat the yogurt, you eat the cup too.”

Pw 65723 Stonyfield1

In March, Hirshberg took what he feels is the first step on that journey with the introduction of Stonyfield Frozen Yogurt Pearls, a frozen yogurt “ball” the size of a donut hole enveloped in an edible skin.

“Thirty years ago, we set out to make Stonyfield a truly sustainable business, and ever since, we’ve led the way with countless innovations to reduce packaging,” says Hirshberg. “Stonyfield Frozen Yogurt Pearls are the next step in our evolution. No spoon needed, just a delicious bite of beautifully crafted organic frozen yogurt served without any container. Reimagine all the ways you can eat your favorite organic dessert—in the car, on the beach, with the kids at the park—no spoon, no waste, no limits.”

The WikiPearl™ yogurt “packaging” technology, from WikiFoods, uses organic fruit skins to keep moisture in and contaminants and oxygen out, forming a washable, portable covering for the portion-controlled organic yogurt serving. Explains the WikiPearls website, “The skin is a protective electrostatic gel formed by harnessing interactions between natural food particles, nutritive ions, and polysaccharide.”

Because it is made from fruit skins, the outer shell is flavored. Stonyfield’s Pearls line includes chocolate and vanilla organic yogurt products covered with strawberry, banana, coconut, and peach skins, yielding seven flavor combinations.

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