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Sustainable practices go mainstream

With 60,000 suppliers seeking high marks on the Wal-Mart scorecard, can anyone doubt that sustainable packaging is here to stay?

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Sustainable Packaging goes mainstream this month as 60,000 Wal-Mart suppliers begin entering information on the Wal-Mart Sustainable Packaging Scorecard. Rankings will show suppliers how well their packaging stacks up against the competition in terms of:

 Greenhouse gases emitted during manufacture

 Environmentally friendly materials

 Product-to-package ratio

 Cube utilization

 Transportation impacts

 Recycled content

 Recovery value

 Renewable energy used

 Sustainable innovations

“The breadth of the Wal-Mart initiative is precedent setting,” says Anne Johnson, director of the Sustainable Packaging Coalition, a project of GreenBlue. “The initiative will help to promote sustainable practices across all segments of the packaged goods supply chain.”

In February 2008, Wal-Mart buyers will begin factoring scorecard results into their purchasing decisions. What factors led Wal-Mart to make such a dramatic and far-reaching move? How much weight will buyers give to sustainability rankings? What will this mean for Consumer Package Goods (CPG) companies in terms of cost of packaging? Only time will tell.

One thing we do know is that Wal-Mart has been methodical in its approach to sustainable packaging. CEO Lee Scott and his senior management team spent a year listening to customers, employees, citizen groups, government leaders, and other organizations. The management team came to the realization that because of its size and scope, Wal-Mart is uniquely positioned to have an impact on the world like no company before it.

Scott talked to employees about packaging. He asked in October 2005, “Have you ever noticed that when you’ve taken the item out of the package you’ve got more packaging than item? We want to ensure that our goods come in the right size package, and we want to ensure that the materials in that packaging are made from renewable or recyclable materials that can make future packages. Pretty simple, really. And it saves us a lot of money.”

At the 2006 Clinton Global Initiative, Wal-Mart committed to reducing packaging by five percent across its supply chain by 2013. The company estimates that it will save approximately $3.4 billion from the reduction and that the total global savings across the supply chain will exceed $10 billion.

What factors will contribute to these savings? Wal-Mart believes that improving packaging sustainability results in less waste, fewer materials used, and savings in manufacturing, transportation, storage, and disposal/recovery. For example, working with its private-label suppliers, Wal-Mart reduced the packaging on 300 SKUs of its Kid Connection toy line. This allowed the company to:

 Reduce the amount of corrugated materials by 3,425 tons

 Use 1,358 fewer gallons of oil

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