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Environment-influenced packaging: It ain't over yet

Is there a discernible difference in the way management and production personnel view environment-related packaging changes? A Packaging World survey reports that everybody's still on the same page.

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Are environment-related packaging changes taking a back seat this year? That was the crux of questions Packaging World posed to selected readers, some in management, some in production and engineering. Via telemarketing, PW sought to find out whether there was any measurable difference in the way corporate and plant people viewed the effects of the environment on packaging.

For the most part, the results show that both management and engineers tell pretty much the same story: yes, the environment is still an issue in packaging, but many of the major changes have already taken place.

In this survey, PW worked with Leading Questions, Inc. (Appleton, WI), a research company that specializes in telephone interviews. In this study, Leading Questions contacted 50 to 60 PW readers, each holding management positions or engineering/production responsibilities in manufacturing companies across the country.

Unlike the pricing survey (see p. 00), there are no claims that these results would be projectable over all Packaging World readers. Given the size of the samples, there is no way to predict the validity of the responses. Nevertheless, there are both interesting similarities and some notable differences in the way management and engineering/production personnel view the importance of the environment to packaging in 1995.

To set the stage, PW asked whether environmental concerns have influenced packaging at their companies. Nearly four of five in each group answered yes: 78.6% of management people and 76.9% of line employees. The bigger surprise is that over 20% of each group answered no!

Then, these readers were queried about what time period had experienced the biggest environmental packaging changes. More than any other question in this survey, the answers to this question suggested a sizable gap between management and line personnel. (Figure 1).

Two-thirds of management respondents said the environment had the greatest effect on packaging three or more years ago. That built to 85.7% of management participants who said it was two or more years ago. On the production side, just 28% responded that the impact was greatest three or more years ago. And that increased to just 44% who said two or more years ago. For graphic purposes, we're using a briefcase to represent management responses, a wrench to depict the answers of engineers and production people.

So management readers were about twice as likely as production and engineering readers to say the biggest changes had occurred two or more years ago. Some 12% of the plant personnel said the greatest impact would be this year or next.

In planning the survey, PW editors wanted to measure if there was a gap between policy-making at the management level and the execution of those policies on the packaging line. The answers noted above suggest that corporate executives and plant and line personnel that put changes into production may not always agree.

To the credit of the companies we queried, this timetable was virtually the only question where there was a major difference in the responses. As you'll see in the results of other questions, usually both management and production/engineering respond in a very similar manner.

Changes still in works

While many say the biggest changes had occurred in the past, a high percentage of both groups say more changes are in the works. Some 72.7% of management and 70.8% of our plant personnel say more environmental changes are still being considered.

For those still considering more changes, PW asked when those changes will be put in place. From our sample, over half of both management and engineering people don't really know when the changes will be in place. (Figure 2). Slightly more than 35% of management respondents say the changes will be in place this year or next, but just 25% of the plant people use that timetable. Of the plant operating people, over 68% said they don't really know when the changes will be implemented.

Is this the natural difference between those who plan for packaging changes and those who execute the plans? Perhaps it is. Or maybe it's the more practical difference between those who establish long-term goals and those who work day to day to make those goals a reality.

Later in the survey, readers were asked whether environmental concerns will be a part of each company's packaging plans for '95 and 1996. Like many other questions, the responses were similar. Some 78.9% of management said yes, compared to 83.3% of the plant people.

Strategies are close

When respondents were asked about the changes that were caused by environmental packaging concerns, the responses from both groups were similar. The management participants voted most for looking at different materials (26.2%) and working with vendors to source reduce packaging (21.3%). Each of those responses were mentioned by 24% or more of the production/engineering respondents.

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