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E-commerce Trends Emerging in Pharmaceutical Packaging

In this Q&A, Gavin Ashe, Managing Partner at Kite Packaging, talks packaging trends and innovation for 2016, saying industry too often focuses on the cheapest solution, not the best one.

Question: What is the next trend in packaging machinery?

Ashe: There are two significant trends emerging in the sector, both of which are both driven by the ecommerce sector. They are Pack volume minimization and pack velocity.

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