8 Key Consumer Considerations for E-commerce Packaging

·      Forty-three percent of consumers value eco-friendly practices (sustainable packaging, fuel-efficiency, ethical sourcing) over purchases supporting charitable initiatives when deciding who to give their business to.

·      When presented with premium packaging, 34% of consumers say they’re compelled to shop with a brand again, 41% get more excited about opening the package, and 51% are inclined to think a brand is more upscale.

·      Twenty-six percent said receiving a package with eco-friendly packaging would make them more likely to share photos or videos of the product on social media, with 30% saying gift-like packaging would also make them more likely to do so.

·      When asked what factors would make them more likely to shop with a brand again, consumers credited sustainable packaging above free product samples, swag (stickers, keychains, etc.), personal notes, and premium packaging experiences.

·      What’s most likely to make a customer scan a QR code on e-commerce packaging? Twenty-eight percent said when it enters them into contests or giveaways; 26% said when it provides personalized offers based on past purchases; and 22% said when it tells them about the origin, ingredients, and carbon footprint of the items.

·      Of the 81% of consumers who prefer to receive items in boxes rather than bags, 32% specifically credit the preference with boxes being more eco-friendly.

Premium packaging leaves luxury shoppers with a positive impression: 47% say it makes them more excited to open the package, 44% say it makes the brand seem more upscale, and 42% say it makes them more likely to purchase from a brand again.