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Brand owners navigate Amazon certification

Will your brand be frustrated by Frustration Free?

Pw 400432 Amazon Certification Pyramid

The team at Fuseneo, Inc., a package design firm in St. Charles, IL, has worked to design packaging for some of Amazon’s own products and is helping to communicate their e-commerce certification program. Brent Lindberg of Fuseneo reports the direct-to-consumer giant will continue to evolve and drive packaging design and reduction. “Amazon has been on this journey of Frustration Free packaging for ten years. They are going to get bullish headed into 2019,” Lindberg states.

Lindberg presented at the recent Sustainability in Packaging U.S. conference hosted by Smithers/Pira in Chicago, March 4-7.

As a vendor, if you want to have your products listed for purchase on Amazon, you must complete a certification test based on new ISTA (International Safe Transit Association) tests. Independent labs must test and certify each package configuration. Fuseneo works with CPGs and other brand owners to design packaging to meet Amazon’s criteria.

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