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How to ignore sales forecasts for more profitable packaging

The key is late-stage customization, says co-packer Kevin Hall of Coregistics

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With more retailers demanding customized package configurations for their consumers, the supply chain can get "very complicated, very quickly," says contract packager Kevin Hall, chief operating officer of Coregistics with decades of experience in the CPG supply chain, from The Clorox Company to Ryder Logistics. 
 
At the recent 2012 Pack Expo in Chicago, Hall explained his approach to tackling wasteful practices. These include:
  • Redistributing underselling products to over-selling regions,
  • Reconfiguring non-performing products to meet configurations that are selling,
  • Moving products out of the standard supply chain and into a ‘customization chain' (often including outsourcing) if customization is outperforming, and
  • Reverting customized product back into non-customized configurations, and reintroducing it to the standard supply chain.
 
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