A smartphone is without a doubt the most frequently handled device in the world. It’s also probably one of the most fumbled as well. The PopSocket, a circular handle that sticks to the underside of a phone and has a stem that expands like an accordion, was born out of the need to get a better grip on a smartphone without compromising its portability.
With the introduction of the convenience-adding accessory, savvy marketers saw the value of the one-and-a-half-inch-diameter circular knob as prime real estate for building brand awareness—a mini mobile billboard inexpensive enough to give away at trade shows, events, or through other channels. Such is the dynamic that made branded PopGrips the hottest product for iClick, a Seattle-based purveyor of promotional products.
