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Serac debuts new logo

Serac’s rebranding efforts include a new logo and four new company goals.

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Serac launched a new logo as a sign of the company’s continued growth and evolution.

As a liquid filling equipment manufacturer, Serac strives to achieve three goals: reliability, durability, and accuracy. As the company moves forward, it will continue to honor those initial goals and aim to increase performance levels throughout the business.

As part of the company’s rebranding efforts, it has identified four key attributes to embrace.

  • Defiant: Enjoy rising to new challenges.
  • Daring: Believing nothing is impossible.
  • Demanding: Doing the very best.
  • Loyal: To give long-term commitment to customers.
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