New Tool: ProSource
Checkout our packaging and processing solutions finder, ProSource.

Nestlé 'Flipz' for new bag

Nestlé Chocolate & Confections, a division of Glendale, CA-based Nestlé U.S.A., introduced Pretzel Flipz(TM) nationwide in August in the Stabilo Bag® from Rovema (Lawrenceville, GA).

Pw 23173 Nes Cho con 14

According to Rovema, the 7.5-oz family-size bag of Flipz (left), which retails for $1.79 to $2.39, represents the first retail product to be sold in the Stabilo Bag, which is recognizable by four vertical heat-sealed edges that form two side gussets.

"The sealed edges add rigidity to the stand-up bag," says Glenn May, manager of packaging at the Nestlé division. Bag edges are sealed on Rovema's Stabilo-Seal System®, which is used with Rovema vertical form/fill/seal machines. "We had used Rovema equipment before so it was natural for us to use the Stabilo bag," says May.

From the outside in, the bag structure includes 120-ga oriented polypropylene reverse-printed by gravure in seven colors that's adhesive-laminated to 75-ga OPP. Several suppliers are believed to provide these films. Flipz nutrition facts are printed in one of the two side gusset areas. A lift-and-lock tab on the back panel allows consumers to reseal the bag.

The vf/f/s machines can be quickly changed over to package Flipz in pillow-style packs for 2-oz individual bags (right), a 3-oz concession bag or a 1.25-oz vending bag. Marketed in the candy aisle, all Flipz sizes are sold in a milk chocolate version. The 7.5- and 2-oz bags also contain a white fudge variety. Through a co-branding arrangement, Nestlé uses Frito Lay's Rold Gold®-brand pretzels for Flipz. According to Tricia Bowles, manager of public relations for the division, the product has been well received so far.

Discover Our Content Hub
Access Packaging World's free educational content library!
Read More
Discover Our Content Hub
How Can You Honor a Leader?
Induction into the Packaging & Processing Hall of Fame is the highest honor in our industry. Submit your leader to be considered for the Class of 2024 now through June 10th. New members will be inducted at PACK EXPO International in Chicago
Read More
How Can You Honor a Leader?