IFCO Systems North America, Tampa, FL, is one of the first users in North America for ImageID’s Visidot technology for asset tracking. Visidot is claimed as a more robust application than bar codes and is said to be a lower-cost, more reliable alternative to radio-frequency identification (RFID) for track-and-trace purposes. It also permits simultaneous capture of data for multiple items; for example, an entire pallet load of Visidot-enabled product can be read at once.
“It’s designed to track our assets—reusable plastic containers,” says Fred Heptinstall, senior vice president and general manager. “It’s a pretty slick system.” The IFCO-owned RPCs are leased to the company’s customers, which are grower and produce marketers.
