Discover your next big idea at PACK EXPO Las Vegas
Experience a breakthrough in packaging & processing and transform your business with solutions from 2,300 suppliers spanning all industries. Click to learn more.

Packs sport Olympic mascots

In the spirit of the 2000 Sydney Olympic Games, Melbourne, Australia-based Bonlac Foods introduced bags of portion-packed processed cheddar cheese sporting Aussie characters Syd, Millie and Olly playing Olympic sports.

Pw 18563 09olympics

Each 150-g (5.29-oz) bag includes six 25-g (0.88-oz) thermoformed/filled/sealed packs of Bodalla-brand cheese filled on a Unifill TR86 SC tf/f/s machine from Elopak (New Hudson, MI). Filling of the high calcium and vitamin cheese is done at 17 cycles/min, which produces 102 portion packs/min.

The 300-micron (11.81-mil) film used for the pack is supplied by RPC Cobelplast (Lokeren, Belgium). The structure includes polystyrene/ethylene vinyl alcohol/polyethylene. Seven-color gravure printing is done by a firm in Germany.

The tf/f/s machine, when equipped with a different mold, is also used for Bodalla Fun Cheese, Toy Story 2 shapes based on the movie's characters. That version was launched in September, 2000.

Meanwhile, the Olympic Mascot Cheese was introduced last year and will be available throughout Australia until the end of October, 2000. The Olympic cheese six-pack retails for $2.89 ($1.59 U.S.). Valerie Donlon, Bonlac's manager of corporate communications, says the product is sold in the refrigerated dairy case with a 12-month shelf life.

Graphics for both the individual packs and the outer bag carry the Olympic host country's indigenous Syd, Millie and Olly (short for Sydney Millennium Olympics) characters playing Olympic sports such as water polo and synchronized swimming, as shown in the accompanying photo. Packs feature one of 12 different designs. Copy on the outer pack promotes the easy peelability of the portion packs, while also saying that 5¢ per pack (3¢ U.S.) will assist Australian athletes competing at the 2000 Olympics.

Conveying Innovations Report
Editors report on distinguishing characteristics that define each new product and collected video demonstrating the equipment or materials as displayed at the show. This topical report, winnowed from nearly 300 PACK EXPO collective booth visits, represents a categorized, organized account of individual items that were selected based on whether they were deemed to be both new, and truly innovative, based on decades of combined editorial experience in experiencing and evaluating PACK EXPO products.
Take me there
Conveying Innovations Report
Annual Outlook Report: Workforce
Hiring remains a major challenge in packaging, with 78% struggling to fill unskilled roles and 84% lacking experienced workers. As automation grows, companies must rethink hiring and training. Download the full report for key insights.
Download Now
Annual Outlook Report: Workforce