New Tool: ProSource
Check out our packaging and processing solutions finder, ProSource.

Zipper boosts sales of bagged carrots

After introducing a reclosable zipper for its 2- and 5-lb bags of peeled baby carrots last March, Grimmway Farms of Bakersfield, CA, saw its sales jump, says marketing manager Patty Boman.

Pw 23389 Aftintarec 12

Sales increased "particularly in the two-pound bags," she says. "We haven't actually pulled the numbers yet, but we have noticed an increase." The world's largest fresh carrot processor says it's the first to market with a resealable package. Minigrip/Zip-Pak (Manteno, IL) manufactures the Perf Cap(TM) zipper film by incorporating a low-density polyethylene zipper onto a 4"-wide strip of LDPE preprinted film that it perforates for easy opening by the consumer. Grimmway then incorporates the zipper film into bags on Model 9500 f/f/s machines from PacMac (Fayettville, AR). All of the 2- and 5-lb bags, which retail for about $2 and $4 respectively, have been converted over. Boman says Grimmway did not pass the added cost-2¢ per 2-lb bag and 3¢ per 5-lb bag-on to consumers.

Discover Our Content Hub
Access Packaging World's free educational content library!
Read More
Discover Our Content Hub
How Can You Honor a Leader?
Induction into the Packaging & Processing Hall of Fame is the highest honor in our industry. Submit your leader to be considered for the Class of 2024 now through June 10th. New members will be inducted at PACK EXPO International in Chicago
Read More
How Can You Honor a Leader?