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Metal detector ensures safer, healthier high-protein spreads

After a Shark Tank appearance sends its sales skyrocketing, high-protein spread startup Nuts ‘N More installs a metal detector conveyor system to ensure product safety.

Nuts ‘N More was the first high-protein spread to ever hit the mass market.
Nuts ‘N More was the first high-protein spread to ever hit the mass market.

Today’s consumers, together with increased oversight from government agencies, are demanding safer, healthier foods. That demand moves down the chain when retailers and foodservice providers ask manufacturers to provide verifiable proof that food safety systems are effectively in place.

Nuts ‘N More, based in East Providence, RI, has taken the initiative to install high-level operational procedures and technologically innovative equipment specifically to comply with rigid food-safety guidelines. An important part of the company’s quality push is the use of an Eriez Xtreme® metal detector conveyor system, which inspects every jar produced at Nuts ‘N More for metal contamination.

The company was created by three close friends in 2012. It gained a sizable following—and a cash infusion—after an appearance in March 2013 on the popular reality television show “Shark Tank,” where entrepreneurs Mark Cuban and Robert Herjavec invested in the fledgling operation. Since that encounter, the company’s sales and exposure in retail outlets have skyrocketed.

“We were looking for healthy alternatives to get more protein into our diets without having to eat another bar or drink another shake,” says Peter Ferreira, Co-Founder and CEO. “In the back of my family’s small bakery shop, we created the first high-protein spread to ever hit the mass market. With the help we received from ‘Shark Tank,’ we’re now focused on doing it in a big way.

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