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New line fills personal care products

ICR, an Italian firm filling personal care products for some of Italy's leading brands, recently installed a turnkey line that handles 40- and 75-mL containers.

The heart of the line is the bottle filler ML661
The heart of the line is the bottle filler ML661

 

ICR (Industrie Cosmetiche Riunite), a maker of perfumes, shampoos, and other personal care products, recently installed a complete line for filling and packaging bottles of shampoo, bubble bath, body lotion, and hair conditioner in varied bottle sizes.

Marchesini and ICR worked side-by-side to come up with the line design. In a 42,000 square meter building in Lodi, Italy, ICR produces a number of top Italian brands, including Gianni Versace, Roberto Cavalli, Blumarine, and Custo. According to Roberto Martone, who founded the company in 1975, business has been good, even in the teeth of the economic downturn.

“Even in 2009 we still continued to invest in research and development,” says Martone. “In 2010 our turnover grew by 10% (91.3 million Euro) compared with 2009 and recorded 63 million finished pieces produced compared with 54 million in 2009. We have continued to grow even in 2011 and we will reach 90 million production pieces. We have more than 600 employees and our average yearly investments are worth 3 million Euro. All these figures confirm that the Group is healthy."

And why did ICR choose Marchesini to supply the new shampoo line? Martone explains.

"First and foremost, we chose Marchesini because it is renowned worldwide for its technological expertise. The trust between ICR and the Marchesini Group – which are both family-run companies but also world-class enterprises – is another important reason for which we decided to choose the Group from Bologna as our supplier. It should also be pointed out that Marchesini’s technicians are highly professional and helpful, offering assistance throughout all the realization and testing phases of the line.

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