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Generic channels help drive adherence packaging

Ted Lithgow, PhD, and chief science officer of MWV’s Healthcare Business Division, discusses the role of adherence packaging in improving patient compliance with medication regimens.

Pw 1963 Lithgow Ted
Packaging World

Ted Lithgow:
Generics are driving volume through mass merchandisers such as Walmart, Target, and grocery leaders like Kroger. Many of these leading generic channels sell $4-a-month prescriptions, or three for $10 90-day scripts targeted to be more affordable, and to encourage patients to come back and refill their prescriptions more often. That has fundamentally changed the dynamics in the space.

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