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New void fill boosts sustainability

Creative Memories switches to a new kind of air pillows to support its brand’s environmental positioning.

DISPENSING UNITS. Five dispensing units like the one shown on the left are mounted on a mezzanine level over the packing statio
DISPENSING UNITS. Five dispensing units like the one shown on the left are mounted on a mezzanine level over the packing statio

Creative Memories, St. Cloud, MN., specializes in helping people preserve the special events in their lives through a 2,000 SKU line of traditional and digital scrapbooking materials and accessories.

The company’s traditional products are primarily sold through its 40,000 sales consultants via home parties. The consultants also support the digitally-created keepsakes created via the company’s website. This results in more than 2,000 orders being shipped each day out of the company’s 250,000 square foot distribution center to sales consultants and customers in nine countries.

“The image that we present to both our consultants and our consumers is very important to us,” explains Roger Olson, technical resources group manager, Creative Memories. “One of the ways we support that is by brand positioning that promotes the use of packaging materials that are as earth-friendly as possible.”

As part of that initiative, Creative Memories switched to air-cushioning pillows from polyurethane foam-in-place about six years ago. But Olson still did not feel that the air cushioning offered the appropriate environmental profile.

“Our corrugated shippers are both recyclable and biodegradable, but we couldn’t say the same for our air pillows,” Olson points out. “That’s why when we heard about Pregis Corp.’s  new film we were interested in taking a look.”

In the spring of 2009, Pregis introduced EP-Flex™ Renew™, a high-performance, low-density polyethylene air pillow film that is made with up to 50% less resin than competitive inflatable void-fill products. The new film structure also contains a proprietary organic additive that accelerates microbial biodegradation—without compromising recyclability. Further, it is 100% recyclable and contains up to ten percent recycled content.

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