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Positively different battery packaging

Consumers should get a charge out of the new innovations in battery packaging in which clarity and reclosability top the list of conveniences offered by Rayovac and Leap brand batteries.

Pw 18553 Rayovac

Developments in battery packaging seem to be an open and shut case, with two companies touting reclosable packages for their batteries at August’s National Hardware Show (see story, page 30). These include Rayovac’s clamshell, with its maximum-strength batteries and Leap Batteries’ tube pack breakthrough (see sidebar). Both companies use packaging to sell customers on the new batteries.

Madison WI-based Rayovac’s concept puts a retail slant on previous approaches that have targeted homecenters and mass merchandisers.

The company calls the new pack, a hinged, reclosable clamshell made of recycled polyethylene terepthalate (RPET), the “peggable, resealable Storage Pak™.”

“Consumers like reclosable packages,” says director of marketing services John Daggett. “It will help them organize batteries in their ‘junk drawer,’ which everyone has.”

Besides a change in material from polyvinyl chloride that had been used on Rayovac’s prior battery packs, the package uses SBS cardstockdie-cut with a peg hole as a graphics billboard.

The packaging consists of the clamshell, a graphics card of SBS converted with a die-cut punch hole for peg display and a pressure-sensitive label that seals the side of the clamshell opposite the hinge.

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