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Videos demo equipment online

Video on the Web is nothing new. However, only recently has video begun to be a useful tool for business.

Pw 19204 Lepel

In fact, multimedia was one of the Web’s first great promises for interactive, view-on-demand content. That’s because the three hurdles of Internet video—old PCs, slow modem connections and competing video playback software standards—are beginning to give way to fast hardware, fast connections and two dominant video playback software standards vs five or more.

For the packaging field, one of the best applications for packaging is the ability to view prospective equipment in action—right from a supplier’s Web site. Several suppliers have begun to put videos on their site.

One that’s done a particularly thorough job is induction-sealing equipment maker Lepel (Waukesha, WI). The supplier has created a page on its site at www.cap-sealing.com/video.htm that serves as a gateway to five videos. Three videos describe the induction sealing process and cover the company’s products.

But the videos aren’t just limited to marketing. Two of them are instructional videos on how to install and operate the equipment. That means packagers can begin relying on their suppliers’ Web sites for support after the sale.

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