Unlike holograms or lenticular graphics, Hologravure does not require special pre-production techniques or lenses. Sheets of plastic as thin as 10 ga can be imprinted.
New printing technology
Hologravure(TM) is a new technology that allows printing directly on clear plastic using conventional four-color process printing, plus a range of PMS colors and halftones, to create a multi-dimensional effect.
Apr 30th, 1996