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New printing technology

Hologravure(TM) is a new technology that allows printing directly on clear plastic using conventional four-color process printing, plus a range of PMS colors and halftones, to create a multi-dimensional effect.

Unlike holograms or lenticular graphics, Hologravure does not require special pre-production techniques or lenses. Sheets of plastic as thin as 10 ga can be imprinted.

Coding, Marking, and Labeling Innovations Report
Explore our editor-curated report featuring cutting-edge coding, labeling, and RFID innovations from PACK EXPO 2024. Discover high-speed digital printing, sustainable label materials, automated labeling systems, and advanced traceability solutions that are transforming packaging operations across industries.
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Coding, Marking, and Labeling Innovations Report
Conveying Innovations Report
Editors report on distinguishing characteristics that define each new product and collected video demonstrating the equipment or materials as displayed at the show. This topical report, winnowed from nearly 300 PACK EXPO collective booth visits, represents a categorized, organized account of individual items that were selected based on whether they were deemed to be both new, and truly innovative, based on decades of combined editorial experience in experiencing and evaluating PACK EXPO products.
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Conveying Innovations Report