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Use benchmark information to assess, prioritize, and plan

If you haven’t read the Packaging World report on a survey measuring the capabilities of today’s packaging departments, please do so (www.packworld.com/article-31311).

The survey was inspired by the combined service offerings of PTIS and HAVI Global Solutions. Several of our clients felt that this data would be appreciated and help them to benchmark their own organization’s areas of importance as well as strengths and developmental opportunities.

The survey delivers both good news and bad. The good news, as author Jim Peters makes clear, is that the companies that make packaged goods now regard packaging as an important part of their business. Yet none of the functions that make up the thing we call packaging are as strong as managers think they should be. So what are you doing about it?

It’s time to prioritize: Most of our friends and colleagues across the value chain have more work to do than they can handle, and they have little time to even think about training, education, or professional development. However, few of the organizations do a good job of prioritizing work and needs critical to the business. This survey points out a high level of importance across skills and needs, with gaps in strength relative to the importance in every area.

So here’s a suggested approach and tool for you and your organization:

Brand owners/CPGs

• Rate the importance of each of these capabilities and skills to your business
• Rate your current strength
• Where are your ratings versus industry benchmarks?
• Considering what the survey respondents said, are there areas where you might reconsider your own importance ratings?
• Where are your largest gaps for the top 3-5 most important capabilities and skills? (only go after the big ones—you can’t do it all!)
• Based on your gap assessment, develop a plan and roadmap to address and fill the gaps

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