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SATO appoints executive head of SATO North America

Goro Yumiba has 35 years of experience in developing and managing international business and will serve as the new executive head of SATO North America.

SATO, a global provider of Auto-ID solutions, appointed Goro Yumiba as executive head of North America. Yumiba will also head SATO America, LLC and SATO Global Solutions, Inc. as chairman and CEO. Michael Beedles, the current president, will report to Yumiba.

As executive head of North America, Yumiba will be responsible for overall management of SATO’s North America business and strengthening its core Auto-ID and data capture business while also advancing IoT solutions development.

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