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NiceLabel Introduces Cloud-based Business Model

NiceLabel introduces a cloud-based business model for its channel partner program that will enable its partners to deliver labeling solutions-as-a-service securely and remotely.


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Resellers can manage the whole process remotely and securely for customers from running live demos through to designing and test printing label templates, deploying solutions, printing labels and managing supplies inventory. This new approach to selling and supporting labeling turns remote working from a barrier to a competitive advantage for customers.

Paul Vogt, channel marketing director: “Before the pandemic, most resellers in the labeling space primarily used a face-to-face business model to sell and support their labeling solutions. Today, that’s all changed. Resellers have to connect virtually from their home with customers in their home. They will need to collaborate, interact and discuss with their customers without being on site. That’s why we have introduced this new channel offering.”

“It represents a step change for resellers and customers because for many of them, it represents a whole new way of working,” added Vogt. “Yet, it is one that is both necessary in the current lockdown and beneficial to resellers who can continue to engage and sell efficiently and quickly to customers all through the crisis and beyond.”

“We want to get the message out that whether our customers require on-premise or cloud labeling solutions, NiceLabel can still meet their needs,” continued Vogt. “Before the pandemic, you didn’t necessarily need cloud for labeling, but now, in light of the current crisis, it is increasingly becoming a must-have solution.”

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