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Rfid-enabled packaging is a gold mine waiting to be tapped

Conferences, tradeshows, and seminars around the world continue to make the statement that embedding RFID in product packages is a great idea.

Pw 3103 Gary Madsen

Top 5 criteria for successful integration of RFID technologies

1) Revisit internal skill sets and remap your company’s expertise Whether you are a design house, a package manufacturer, or a consultant, the first step in preparing to embrace RFID technology is to assess your current in-house skills. Depending on your area of focus, you will need people who know or can learn the following:

• The different types, form factors, and read ranges of the tags; the combination of the placement of these tags along with the contents of the package will greatly influence the performance and design of the package.
• At which step of the process it’s best to embed and test the tag.
• Where in the value chain you want products to be tracked and for what purpose.

2) Learn firsthand what the technology has to offer

• RFID is not barcode. It works very differently than barcode and comes in many flavors such as HF-passive, UHF-passive, semi-passive, active, and Wi-Fi. Even though you don’t need to know how each of them works, it is important to understand their applications in various industries. Invest in a RFID kit and work with it to see how it behaves with some of your packages. Configuring these kits is no longer rocket science and does not require a big IT team to get a demo or showcase working.

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