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Carnation relaunches Coffee-mate

A new curvy-shaped, high-density polyethylene jar, decorated by a heat-shrunk roll-on label, is carrying Carnation Coffee-mate® to the marketplace.

Pw 18200 Coffee Mate

The product, from Nestlé USA, represents the first commercial use of Contour™, a new ultraviolet-cured, high-bond adhesive from National Starch & Chemical (Bridgewater, NJ). The new jar replaces an amber glass jar.

The label, a biaxially oriented polypropylene from ExxonMobil Chemical (Macedon, NY), is printed flexo in seven colors by Salem Label (Salem, OH). At the Carnation plant, a Contiroll labeler from Krones (Franklin, WI) applies the label using the Contour adhesive. The container then passes through a UV curing station from Fusion (Gaithersburg, MD) that sets the adhesive before the container is sent through a shrink tunnel to tighten it around the jar.

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The road ahead for CPGs in 2025 and beyond—Packaging World editors review key findings from a survey of 88 brand owners, CPG, and FMCG readers.
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