New Digital Press for Abbott Label

The firm has had an HP Indigo WS6600 in production since 2014. “But we wanted to jump into inkjet because we believe it better serves the markets we sell into,” says Abbott. “We are presented with many consecutive bar code opportunities. In some instances we are unable to capture those with the HP. Our costing models with the Domino have led us to believe we can be extremely competitive on consecutive bar code work. We will be going after numbering jobs and high color long runs without needing plates. Since we’ve been selling into the digital market for some time we have a good deal of work we can immediately transfer to the Domino, maintain current pricing, and achieve a higher margin. With our distributor network, we feel we can load the Domino up with work in a short period of time, giving us a quick ROI.”