Selling only for resale, the family-run trade-only label manufacturing company has no direct sales force. But it does have four strategically located manufacturing facilities in Texas, Georgia, California, and Illinois. The Dallas headquarters facility is where the new Domino N610i was installed, where it joined an HP Indigo digital press.
“Our customers are normally suppliers of packaging, so labels are just a segment of what they offer,” says John Abbott, President of Abbott Label. “With that in mind, we prioritize service at the top of our requirements, because that is what our customers need. Our entire model is based on getting information and products to our customer base faster and smoother than our competition.”
The firm has had an HP Indigo WS6600 in production since 2014. “But we wanted to jump into inkjet because we believe it better serves the markets we sell into,” says Abbott. “We are presented with many consecutive bar code opportunities. In some instances we are unable to capture those with the HP. Our costing models with the Domino have led us to believe we can be extremely competitive on consecutive bar code work. We will be going after numbering jobs and high color long runs without needing plates. Since we’ve been selling into the digital market for some time we have a good deal of work we can immediately transfer to the Domino, maintain current pricing, and achieve a higher margin. With our distributor network, we feel we can load the Domino up with work in a short period of time, giving us a quick ROI.”