"We have a high-end, value-added product," notes John Brunnquell, a third-generation farmer who helped form Egg Innova-tions in January by launching a line of specialty brands including Eggstasy (reduced fat), Pride of the Nest (from hens not confined to cages), and Vegetarian Harvest (from hens fed grains only and no animal byproducts). "We're not commodity eggs, we're designer eggs, and we couldn't convey that with a drab pulp or foam carton."
PET egg 'carton' is a tri-fold
Rarely can a food marketer afford to switch to new packaging costing 20¢/unit when the packaging being replaced costs 8¢. But that's exactly what Egg Innovations of Port Washington, WI, did last summer when it replaced molded pulp egg cartons with clear tri-fold containers thermoformed of polyethylene terephthalate.
May 31, 1998
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